How to make your exhibition participation successful




Preparing for a great performance in an exhibition is important to attract more visitors. There are several ways of doing it. One such way is connecting with the organizers to make the most of your exhibiting opportunity. Here are some common practices that you must follow to make a great presence in an upcoming event.

Meet the organizers

The first thing you should be doing as soon as you register for the exhibition is arranging a meeting with the organizers. You can ask them about the location of your stand, your neighbors, and your competitors in the show and plan accordingly. If you don’t get time to meet them before the show– introduce yourself on the day of the event and have your questions ready. This will ensure they know you and help if you need any assistance while setting up your booth.

Organize a seating area

To make the visitors comfortable during the event, organize a seating area to hold as many visitors as possible. Make sure the seating space looks stylish and comfortable and attendees can spend a good amount of time at the booth. You can ask your exhibition stand builder to provide you good chairs and tables to ensure guests are seated during meetings and presentations.


Know the peak timings

Every show has a peak time where the attendees are in large numbers and the activities are comparatively high. If you know the cut-off time when the show will begin and the peak times when attendees are high in numbers, you can prepare yourself for the best presentation. Ask your staff to be alert at this time and engage as many visitors as possible. The organizers of previous exhibitors can help you find out the peak time of the show you are exhibiting in.

Collect useful data

Give briefing to your staff before the show begins and makes sure your stand staff is aware of every little detail of your products and services. Their main purpose should be to collect useful data from the attendees and convert them into potential customers. A sales strategy is important to collect data from visitors. Activities like offering attendees An iPad to fill a sign-up form or something more creative can do the trick.


Follow up with attendees

Following up with the visitors once the event is over is as important as participating in the show. Make sure you follow up with your prospects after the event is over to remain fresh in their memories. A lot of people visit your booth and it’s hard to memorize the details of each attendee, therefore it’s better to have their contact info. Just to make sure you stay in their minds, follow up with your potential customers as soon as the event is over.
The next time you are planning for a trade show; don’t forget to follow these simple tricks to make your participation successful.


Location: India

Comments

  1. Exhibition Design ComapnyApril 7, 2021 at 12:20 AM

    The Expo Stand will make every show interactive and enjoyable with the whole number of possible clients' footsteps, even if you're searching for modular stands or custom-designed stands. Expo Stand Service is one of Hamburg's leading exhibition stand builder firms, we put in our absolute best.

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